![]() The company also specializes in numerous loan types, including Conventional, FHA, VA, Adjustable-Rate, Jumbo, Reverse, Home Equity, USDA, Non-QM, Interest-Only, and more. That includes those looking to buy a home or refinance their existing loan. The company focuses on helping clients of all backgrounds accomplish the American dream of homeownership. These values have allowed NAF to become a leader in all areas of the mortgage process. Each of these values represents the tenets on which the company and each of its employees operates. The company's foundation is built on its core values: Lead With Integrity, We Are Stronger United, Innovation Fuels Evolution, Pursue The Impossible, Execution Drives Success, and People Come First. NAF has become a leader in the mortgage industry by combining a streamlined loan process with cutting-edge technology and competitive pricing to create an exceptional loan experience for its customers. ![]() "We feel this evolution will help people across the country discover what makes the NAF Family of Companies so unique and the numerous ways we can help people achieve their dreams." "Now, as we evolve our business and become the mortgage company of the future, this is the perfect time to unveil a fresh brand identity," Arvielo continued. That has helped us grow into one of the nation's largest lenders. "We have built our business on consistently delivering on that promise. "One of our main goals when we founded this company 20 years ago was to provide top-notch service to our customers at every turn," NAF Co-Founder and CEO Rick Arvielo said. Aligning the companies' brand identities represents the unification of the quality, service, and reputation that each of the NAF Family of Companies provides. The new unified identity mirrors the innovation, growth, and professionalism that NAF, its family of companies, and each of its thousands of team members exemplify every day. In addition to a new logo and brand colors, there are more exciting changes on the horizon for the NAF Family of Companies. Customers will see the new look on everything NAF does. Over the next several months, New American Funding and its family of companies will roll out a full rebrand that unifies the companies under a single brand – NAF. With that evolution, New American Funding is proud to unveil a fresh look and modern brand identity.
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